AOK & publishing agency KomPart: a value-oriented internal communication network
Within German Health Care Industry, the statutory health insurance system offers a continuous flow of services for about 70 million people – approximately a third of them insured with the Federal Association of Local Health Insurance Funds (AOK), a network of eleven regional organizations and a Berlin-based head organization (AOK Bundesverband). Here, efficient internal communication proves a formidable challenge, met by the Bundesverband’s ‘next door’-partnership with KomPart publishing agency, which in turn produces most of the media content for the regional AOKs.
AOK’s behavioral branding docks at a set of formalized values answering the question as to how employees are being encouraged to deliver a clear brand image. This may be interpreted as a practical way of raising the acceptance, attractiveness – and thereby the controlling power of corporate communication. Thus, this project starts from a sociology-driven understanding of shared social ‘values’ associated with norms, reflexivity and control. Furthermore it suggests that fruitful internal communication in this branch – that has just recently started its discourse on organizational values – can only be achieved by an intertwined network.
Qualitative guideline interviewing among AOK’s and KomPart’s intermediate level of management dealing with value-oriented internal communication as well as an ego-centered diagramme on the intersection network of both firms are chosen as empirical tools. After discovering the relevant actors, a qualitative content analysis furthermore enriches the network visualized with the software tool Vennmaker. Because of the transversal nature of value traits among corporate communication processes, the network view is limited to a jubilee-magazine project celebrating the 25th anniversary of AOK's CC strategy.
- Introduce an empirical tool for internal communication (e.g. for retroactive, actor- or project-centered analysis; designing project teams etc.)
- Visualizing & reflecting formal / social values and introduce them as a quantifiable phenomenon into corporate communication processes
Stähler, Tobias 2014: Markenidentität durch wertorientierte Mitarbeiterkommunikation. In: Ternès, Anabel & Towers, Ian: Internationale Trends in der Markenkommunikation. Was Globalisierung, neue Medien und Nachhaltigkeit erfordern. Springer Gabler. S. 71-90.
Stähler, Tobias; Ternès Anabel & Ian Towers: "German Federal Association of Local Health Insurance funds (‘AOK’) and their publishing agency ‘KomPart’: a value-oriented internal communication network". XXXIV. Sunbelt Conference in St. Pete Beach, Florida, 18.-23.02.2014.
The project is realized in collaboration with Vennmaker - an actor-centered interactive network mapping tool.
This book is about small scale investors and how these are enabled to access the biggest financial market of the world: the Forex. The aim of the volume is to demonstrate the relevance of macro-economic updates on exchange rates.
What is it that makes a founder? International start-ups and their entrepreneurs have been interviewed about childhood, firm history, motivation, crises and their secret of success. The outcome proves to excite the readers with personal stories which allow for a glimpse behind the storefront of the international start-up world.
New trends, examples, recommendations and check lists for business professionels. The book's authors comprise theoretical knowledge and management practice from diverse sectors (in German language).
Which consumer patterns have been changing during the last decade in Germany? Trends like m-commerce, e-commerce or connected retail are covered. The book's focus is on how these transformations influence consumers, stores and local trade.
16 August 2016: A paper by Tobias Stähler and Trynitie Taylor entitled "Documents And 'their' Actors: An Empirical Pathway For Power-Sensitive Frame
Analysis of Political Communication" has been published by TU Berlin as part of the ATLAS.ti conference proceedings.
16 August 2016: An article written by Prof. Dr. Anabel Ternès entitled " Im Wettbewerb um Ressourcen und Budget. Marketing versus Vertrieb." was published in the scientific magazine Sales Management Review.
15 June 2016: An article written by Sara Hamed, Prof. Dr. Noha El-Bassiouny and Prof. Dr. Anabel Ternès entitled "Evidence-based design and transformative service research for the healthcare in hospitals" was published at International Journal of Pharmaceutical and Healthcare Marketing, Vol. 10 Iss 2 pp. 214 – 229.
19 May 2016: A book written by Prof. Dr. Anabel Ternès and Matthias Schäfer entitled " The International Start-up Scene " was published at Konrad-Adenauer-Stiftung Publishing.
11 May 2016: A book written by Prof. Dr. Anabel Ternès and Prof. Dr. Ian Towers entitled " Arbeitswelt im Zeitalter der Invididualisierung. Trends: Multigrafie und Multi-Option in der Generation Y " was published at Springer Publishing.
27 April 2016: An article written by Prof. Dr. Anabel Ternès entitled "Mehr Nachhaltigkeit bei der Motivation des Vertriebsteams” was published at Sales Management Review 2, S. 12 – 18.
26 April 2016: A book written by Prof. Dr. Anabel Ternès entitled "Trends im Betrieblichen Gesundheitsmanagement: Ansätze aus Forschung und Praxis" was published at Springer Gabler Publishing.
5-9 April 2016: Laura-Lee Smith was accepted to the IAPSS World Congress 2016 in Berlin to discuss and examine the congress theme “Challenging Democracy” with dozens of high profile scholars, experts and policy-makers.
09 March 2016: A book written by Prof. Dr. Anabel Ternès entitled "Intertextualität. Der Text als Collage" was published at Springer Publishing.
08 March 2016: A book written by Ternès, A., Towers, I., Kuprella, E. entitled " Capacity-Management im Zeitalter der Wissensgesellschaft. Trends: Wissensmanagement und Ressource Wissen" was published at Springer Publishing.
23 February 2016: A paper by Prof. Dr. Ternès and Prof. Dr. Towers with the title „Starting up around the world“ – has been presented at the International Organizations Network, hosted by Stanford University, CA. The subject of the paper is an international comparison of entrepreneurship.
28 January 2016: IISM Institute creates sustainable solutions to integrate refugees into the German labour market in the new project PRO REFUGEE.
16 December 2015: Prof. Dr. Towers and Prof. Dr. Ternès published the article "Organisational Change Agents and (Un)wanted and (Un)intended Outcomes." in the Arabian Journal of Business and Management Review.
9 December 2015: Prof. Dr. Anabel Ternès published the following two books: "Forex-Devisenhandel: Auswirkungen der US-amerikanischen Arbeitsmarktberichte und FOMC-Sitzungen" and "Wer ich bin: 10 Kinder – 10 Schicksale – 10 Rezepte".
19 November 2015: Anabel Ternès takes part in a panel discussion on the Corporate Health Award 2015. She discusses on 'Muss der Prophet zum Berg?! – Warum erreicht BGM oft nur dieselben und wie erreicht man alle Mitarbeiter? '.
17 November 2015: Anabel Ternès, Heiner Ehlers and Jürgen Denker workshop at SRH Berlin on "Wertschätzende Kommunikation als hochwirksames Führungsinstrument für Unternehmer/innen und Führungskräfte" (German Language).
15 October 2015: Ian Tower, Anabel Ternès, and Dunja Ewinger published the book chapter "Turkish Migrant Self-Organizations in Germany".
29 - 31 August 2015: The paper “Documents and their actors: an empirical pathway for power-sensitive frame analysis of political communication” by Tobias Stähler will be presented at the Atlas.ti User conference in Berlin.
27 August 2015: A book chapter by Anabel Ternès, Ian Towers and Stefan Schaub is published: "Bindung junger Fachärzte durch Demografie orientiertes Personalmanamagement. In: Hahnenkamp, Klaus; Hasebrook, Joachim (Eds.): Rund auf eckig: Die junge Ärztegeneration im Krankenhaus. Heidelberg: Medhochzwei Verlag 2015, S. 65-80."
16. July 2015: IISM has two new cooperations: Together with Women's Boardway the institute designs management trainings especially for female executives. The other one is a project with the Business and Professional Women Network (BWP). 'SWOP' works on a cultural turn in professional life.
13. July 2015: A 4th volume of the series "International studies for sustainable management" published by Prof. Dr. Ternès, Prof. Dr. Hartmann and Prof. Dr. Towers bears the title "Corporate Social Responsibility in the German Food Industry". It was written by Thorge Henning.
23 - 28 June 2015: Tobias Stähler presented his research project "Mediatized Power Transformation of Governmental Journalism in Berlin - an Interface of Political Communication" at the XXXV. Sunbelt Conference in Brighton.
28 - 31 May 2015: Prof. Dr. Anabel Ternès and Prof. Dr. Ian Towers presented their research approach "Precarity and the changing workplace" at the LERA-Conference in Pittsburgh.
21 April 2015: Prof. Dr. Anabel Ternès gave a presentation at the eLeadership event "'Are you leading us into the Digital Economy? - The skills needed for rapid growth of SMEs and start-ups". Mehr
9 - 11 April 2015: The Paper "Precarity in German universities" by Prof. Dr. Ian Towers and Prof. Dr. Anabel Ternès has been presented at the sc'MOI Conference in Las Vegas. Mehr
8 April 2015: A book written by Prof. Dr. Anabel Ternès and Christopher Runge entitled "Reputationsmanagement: Politik" was published by Springer Gabler Publishing.
31 March 2015: The third volume in the publication series Internationale Studien für ein zukunftsfähiges Management (Managing Editors: Prof. Ternès, Prof. Hartmann & Prof. Towers) has been published. Jelena Alice Haidinger and her research on "Employer Branding".
17 March 2015: The dissertation research paper "Afghan Informal Justice Sector" by Laura-Lee Smith M.A. is accepted by the 9th Pan-European Conference on International Relations on 23-26 September 2015 in Giardini Naxos, Sicily. The conference is organised by the European International Studies Association.
12 March 2015: The paper "Policy planning in internet governance: A scenario analyis" is selected for the 10th International Conference in Interpretive Policy Analysis 2015. The article will be composed by Laura-Lee Smith M.A. and Tobias Stähler M.A.