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The Institute of Service Management (IDM Dresden)

The Institute of Service Management is a dedicated research institute of the SRH Hochschule Berlin at Campus Dresden.

A special focus of our research approach is given to questions of the tourism industry as a major driver and the underlying understanding of its part in the service industry. Particularly, this includes companies in the hotel industry and in the broader hospitality industry. Since this sector is especially characterized by medium-sized companies, the majority of our projects are held within this context.

Nevertheless, small and large corporations benefit from our academic knowledge, too. This is irrespective of the age the company: Our project partners range from young start-ups to well established industry leaders.

The focus of our activities is aimed toward the long-term sustainability of these companies. In this respect, we explore elements of an innovation-friendly management approach. In addition, we are committed to a consciousness of sustainability.


Prof. Dr. Ronny Baierl

Executive Director

Tel.: +49 (0) 351 40 76 17-45

Prof. Dr. Walter Freyer

Academic Director

Tel.: +49 (0) 351 40 76 17-45