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International Business Administration, Focus on E-Business Bachelor of Arts

Business meets Internet: boost your international career in E-Business

Social Media

You are passionate about topics such as Blogging, Cloud Computing and Data Mining? Your international career in the digital sector starts at SRH Hochschule Berlin. Learn the rules of success in the digital economy and how to apply them to advance your business. Be a part of the dynamic, world-renowned Berlin start-up community and follow the creation and development of new trends closely. SRH graduates start their career as valued experts in a fast-paced and prosperous industry.

Online marketing and mobile communications

Online marketing and mobile communications are drivers of innovation. As catalysts of a communications revolution, Internet and Social Media have given origin to a booming economic sector that attracts professionals both from the creative and the technical field. E-Business allows companies to control and improve their processes while reducing costs, time consumption and complexity. From production through to logistics and sales – almost every process can be planned and implemented digitally. What chances and risks does digitalization represent for companies, and what aspects must be taken into consideration to make the right decisions? The Bachelor’s programme focuses on the integrated use of different methods and technologies and encourages students to analyse and critically question new trends, turning them into successful digital business managers and trendsetters.

Topic areas
The Bachelor’s programme “International Business Administration, Focus on E-Business” provides fundamental management knowledge while specializing in practical and theoretical knowledge in the field of E-Business (E-Commerce, Online-Marketing, Mobile Business, Cloud Computing) and Social Media Management (Information and Community Management, Web 3.0, Social Business, E-Learning). Students enhance their intercultural and international skills in company projects and during an internship.
Advantage: Relation to practice

Your studies at SRH Hochschule Berlin do not take place on the academic ivory tower – we lead you directly to practice. In study projects with lecturers and company representatives, you deal with relevant real-life issues. During your internship in a company, you already have the chance to establish useful contacts in the industry.

Advantage: Internationality
SRH Hochschule Berlin is international. In our campus alone, you will meet lecturers and students from over 75 nations! In terms of content, we also like to think international. During your studies, you can spend up to two semesters abroad in order to improve your intercultural and language skills.

Knowledge, method, practice and personality

Professional, social, methodological and practical skills: thanks to the newly developed curriculum, our study programme provides you with comprehensive qualifications. The international profile of our university and the intercultural character of our student body strengthen your personality. SRH offers you the ideal conditions to thrive in a multicultural world.    


Module overview:


International Business Administration 

Introduction to Management

Introduction to Economics

International Economics and Business 

Internal Accounting &  Managerial Accounting

Organisational Behaviour and Human Resource Management


Economic Policy

Corporate Finance

Innovation Management

Leading and Managing Organisations

Service and Quality Management



E-Business Focus

E-Business and Entrepreneurship

Web-based Services, Cloud Computing & Programming

E-Business Cases

Business Planning and Business Model Generation

Creating Demands: Driving Growth Using Traditional, Social and Viral Marketing and Sales

Brand and Communication Management


Intercultural Skills and Methods

Personal Development (Time and project management, learning and presentation methods)

Social Competencies (Intercultural communication, conflict management, negotiation methods)

Foreign language (Spanish or German)

Academic Writing

Fundamentals of Mathematics


Research Methods


Profile and Practice

Study Project


Bachelor Thesis

Get your career started at SRH Hochschule Berlin and apply to our International Business Administration programme. Here you find information about admission requirements and your next steps towards studying at SRH.

You can start your studies at SRH Hochschule Berlin in the winter or in the summer semester. Apply online now. We will check your application carefully and, if the documents are in order, invite you to our selection process. The process consists of an interview and a written test. The participation in the process is free of charge. 


Admission requirements

Admission requirements vary according to the educational background and nationality of candidates. The basic requirements are:

- General higher education entrance qualification (Abitur) or university of applied sciences entrance qualification (Fachhochschulreife)

- Successful participation in the selection process

- Proof of English language proficiency.

Applications of international candidates are examined individually to determine if they fulfil the admission requirements. 

Proof of language skills

The following English proficiency tests are accepted:

- TOEFL 87 ibt

- TOEIC Listening/Reading 785, Speaking 160, Writing 150

- IELTS (academic)  6.5 (minimum of  6.0 for each skill)

- CAE (grade A, B, or C)

- CPE (grade A, B or C)

- Pearson English Test Academic (PTE-A): 59 points


Candidates with professional training

Candidates with a completed professional training and several years of work experience must pass an eligibility test to be admitted to university. 

Your Reference Person

Sabrina Pietruschka

Student Office

Tel.: +49 30 374 374 374


Prof. Dr. Anabel Ternes
Programme Director

Tel.: +49 (0)30 374 374 350

Application form

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Additional information

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