SRH uses cookies to continuously improve this homepage.
By continuing to browse this site, you agree to the use of these cookies.
Data Privacy Policy

Version of: 17 July 2017

This is to inform you on the kind of information that we at SRH collect during your visit on this website and how we use this information.

Personal data

Personal data are pieces of information on the personal or factual circumstances of a particular or identifiable natural person. This includes information such as your name, your address, your phone number or your date of birth. Information that is not directly related to your real identity –e.g. favorite websites or the number of users visiting a website– is not personal data.

Collection and processing of personal data


When you visit our web pages, for system security purposes our web server routinely and temporarily stores the connection details of the requesting computer, the web pages you access, the date and duration of your visit, the identification data of your type of browser and operating system and the website from where you came to us. In addition to this, personal details such as your name, your address, phone number or email address are not collected, unless you enter this information voluntarily, e.g. as part of a registration, a survey, a competition, for contractual purposes or an information request.



Use and transmission of personal data

We will use the personal data provided by you only for the purpose of the technical administration of the web pages and to meet your wishes and requests, which means we generally only use them to implement the contract entered into with you or to reply to your requests.

Only with your prior consent or if you have not objected to it (insofar as statutory provisions provide for this), will we use the data for product-related surveys and marketing purposes also.

We will not pass on, sell or otherwise transmit your personal data to third parties, unless this is necessary in order to implement the contract or unless you have expressly consented. For example, when you order a product, it may be necessary that we transmit your address and order details to our suppliers.

A consent given can be revoked with future effect at any time.

Storage period of personal data

As a general rule, we store any information submitted by you until the respective (e.g. contractual) purpose has been fulfilled; in the case of newsletters, for example, until you unsubscribe. If a longer storage period is required by law, the data will be stored accordingly. If you do not want your data to be used any longer, we will of course comply with your request. (In this case, please contact us at the address specified under “Contact”.)

Deletion of stored personal data

Stored personal data will be deleted if you revoke your consent to storing the data, once the information is not necessary any more in order to fulfill the purpose it was stored for, or if storing the data is prohibited on other legal grounds. Data for billing or accounting purposes is not affected by a request for deletion.

Use of web tracking

This website uses Google Analytics, a web analytics service of Google Inc. (“Google”). Google Analytics uses so-called “cookies”, text files that are stored on your computer that facilitate the analysis of your use of the website. The information generated by the cookie about your use of the website is usually transmitted to one of Google’s servers in the US and stored there. However, in case IP anonymization is activated for this website, before transmission Google will shorten your IP address within the member states of the European Union or another contracting state of the Agreement on the European Economic Area. Only in exceptional cases will your IP address be transmitted to one of Google’s servers in the US and will be shortened there. On behalf of the operator of this website, Google will use this information in order to analyze your use of the website, to compile reports on the website activities and to provide the website operator with further services related to the use of the website and the Internet.

You can prevent cookies from being stored by configuring your browser software accordingly; however, we advise you that in this case, you might not be able to use all functionalities of this website to their full extent. In addition to this, you can prevent the data generated by the cookie and related to your use of the website (including your IP address) from being transmitted to and processed by Google by downloading and installing the browser plug-in available here: 

If you would like to prevent the collection of data by Google Analytics for the future, please click on the following link. An opt-out cookie will be placed that prevents the collection of your data during future visits of this website: Deactivate Google Analytics for this website in the future. 

For more information please visit and Please note that “gat._anonymizeIp();” was added to the Google Analytics code in order to ensure the anonymization of the IP addresses. 

Facebook Remarketing

This website uses "Custom Audiences", the remarketing tool provided by Facebook Inc. ("Facebook"). With Custom Audiences, users of our website are shown personalized advertising (Facebook ads) when they subsequently log into their Facebook accounts. The service works by storing a Facebook tracking pixel in your browser when you access our website. When you access our website, tracking data is sent to Facebook, where it is matched with your Facebook account – if you have one. You can deactivate the "Facebook Custom Audiences" function by logging into your Facebook account and going to . For further information on data processing by Facebook, go to

(The websites under and the services on these page are being offered to you by:
Facebook Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland. Board of directors: Gareth Lambe, Shane Crehan. Registered in Ireland (Companies Registration Office). Company No. 462932. Contact:

Google Adwords

This website uses the online advertising program “Google AdWords” and, as part thereof, conversion tracking. Google Adwords places a cookie on your computer if you come to our website via a Google ad. These cookies are valid for 30 days and do not serve to identify you personally. If the user visits certain pages of our website while the cookie is still valid, we and Google can detect that the user clicked on the ad and was redirected to that page. Each Google AdWords customer receives a different cookie. Thus, cookies cannot be tracked between websites of different AdWords customers. The information collected by means of the conversion cookies serve to generate conversion statistics for AdWords customers that opted for conversion tracking. The customers are informed on the total amount of users that clicked on their ad and that were redirected to a page containing a conversion tracking tag. However, they do not obtain any information by which users can be identified personally.

Users that do not want to participate in the tracking can easily deactivate the Google conversion tracking cookie in the user configuration of their Internet browser. These users will not be included in the conversion tracking statistics. Find out more on the Google data privacy policy.


SRH takes all necessary technical and organizational security measures to protect your personal data from loss or misuse. Your data is stored in a secure operating environment that is not accessible to the public. In certain cases, your personal data is encrypted by the so-called Secure Socket Layer (SSL) technology when transmitted. This means that the communication between your computer and the servers of SRH is realized using a recognized encryption method if your browser supports SSL.

In case you want to contact SRH by email, please note that the confidentiality of the information transmitted cannot be guaranteed. The content of emails can be read by third parties. Thus, we recommend that you send confidential information exclusively by mail.

Right to information

Upon written request, we will inform you on the data that we have stored on your person (e.g. your name, address).


Should you have questions regarding the processing of your personal data, please feel free to contact our data protection officer at The data protection team will also be happy to help with information requests, suggestions and complaints.