Hard work pays off
The winning team of the Dr. Dünner company project is flying to Switzerland
During the summer semester many of our students are working on study and company projects with real companies and real management issues. One of the projects this summer was a collaboration with the Swiss company Dr. Dünner, a manufacturer of premium natural health products. It was organised by Prof. Dr. Claudia Bünte, study programme director of the German programme "Internationale Betriebswirtschaftslehre mit Schwerpunkt Marketing".
Working on the project, the students developed an international marketing campaign for the Swiss firm. They also had the chance to present their ideas and concepts to the Managing Director who promised to invite the winning team for a company visit including flights to Switzerland.
Now that the winning team was chosen, the students will soon be on a sponsored flight to Switzerland to see the company headquarters. Besides, the health product company is planning to put the students’ concept into practice – another highlight for the winning team.