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Research Research Projects AOK value communication in internal publishing

AOK Value Communication in Internal Publishing: The G+G Jubliee Issue

Research Project

This research project states a possible way to empirically monitor various value types and their frequency in corporate communications. As an example for this method, a closed project of inter-organizational communication is selected, here: jubilee magazine issue "25 Years Health Insurance". Its actors are interviewed and several ego-networks are drawn and aggregated. The outcome is a network of value-oriented communication between the important project members. In addition, it provides a glimpse on cooperation of actors from AOK and its media agency KomPart behind the curtain of polished articles.

More information on the project can be found here.

Project Duration


Publications & Conference Visits

Stähler, Tobias 2014: Markenidentität durch wertorientierte Mitarbeiterkommunikation. In: Ternès, Anabel & Towers, Ian: Internationale Trends in der Markenkommunikation. Was Globalisierung, neue Medien und Nachhaltigkeit erfordern. Springer Gabler. pp. 71-90. (corporate branding, brand management, company values)

Stähler, Tobias; Ternès, Anabel; Towers, Ian 2014: German Federal Association of Local Health Insurance funds (‘AOK’) and their publishing agency ‘KomPart’: a value-oriented internal communication network. XXXIV. Sunbelt Conference in St. Pete Beach, Florida, 18.-23.02.2014. (corporate branding, brand management, SNA)

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