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Study Programmes Bachelor International Business Administration, Focus on Communication Management


International Business Administration COMMUNICATION MANAGEMENT, Bachelor of Arts

Foster your communication skills and start your international career

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Your contact for this study programme

Gloria Thiller

There are many requirements for communication experts in today's business world: They do not only need to have expertise in their field but also need to keep pace with the digitalisation and be able to work in an ever-growing global environment. At SRH you receive a management education and learn the necessary soft, social and language skills that are a must for a communications manager. 

Learn how to target your audience and your customers in order to plan successful campaigns. Learn about the right communication tools and get to apply them in company projects and internships.

Based on the basics of communication management you learn how to develop communication briefs, how to implement them and how to manage a communication crisis. Modules such as Copyright & Media Law and Communication & Campaign Planning help you to get an understanding of the legal environment and facilitate your budgeting and media planning expertise.



Apply now Download info material

Your contact for this study programme

Gloria Thiller

  • Overview
All facts at a glance
Degree Bachelor of Arts (B. A.)
Credit Points

180 or 210 Credits

Duration of Study

6 or 7 semesters

Start Date

Summer Semester (April) and Winter Semester (October)

Study Type Full Time
Admission Requirements

General higher education entrance qualification (Abitur) or university of applied sciences entrance qualification (Fachhochschulreife); personal interview; and proof of English language proficiency.

Languages English
Foreign Expertise Module

only available when students start in the summer semester

Customize Your Studies

choose extracurricular modules at the other Berlin SRH universities and at the Dresden Campus

Mandatory Internship

Yes; 300 hours (8 weeks) in the 6th semester (for those starting in the winter semester)

Content, Objective and Course Structure

After studying six semesters full-time, you earn a Bachelor of Arts degree and gain well-founded knowledge in management areas such as Marketing, Human Resources and Economics. You deepen your knowledge within the area of communications and get a profound understanding of corporate communications, public relations and customer relationship management.

Furthermore, we foster your social, intercultural and personal skills and offer language classes in German and Spanish. Company projects and internships are included in your curriculum and offer you plenty of real work experience.

As a business administration graduate, you are in a position to undertake demanding tasks and take responsibilities in a wide professional field.

Knowledge, methods, experience and personality
Professional, social, methodological and practical skills: thanks to the newly developed curriculum, our study programme provides you with comprehensive qualifications. The international profile of our university and the intercultural character of our student body strengthen your personality. SRH offers you the ideal conditions to thrive in a multicultural world.

Module overview:

International Business Administration and Management

  • Introduction to Management
  • Introduction to Economics
  • Marketing
  • Organisational Behaviour and Human Resource Management
  • Dynamics in Business and Society
  • Law I (Civil, Employment & Contract Law)
  • Corporate Finance
  • Business Game
  • Business Plan
  • International Economics & Business
  • Leading and Managing Organisation
  • Service and Quality Management

Focus Communication Management

  • Fundamentals of Communication Management

  • Corporate Communication

  • Communication- and Campaign Planning

  • CRM & Consumer Behaviour

  • Law II (Copyright & Media Law)

  • Press & Public Relations

  • Content Creation &Visualization


  • Academic Writing

  • Fundamentals of Mathematics

  • Statistics I

  • Market Research & Data Visualisation

  • Qualitative and Quantitative Business Research (including Bachelor Colloquium)

Intercultural Skills 

  • Personal Development

  • Social Competence I

  • Social Competence II

  • Languages I

  • Languages II

  • Languages III

Profile and Practice

  • Study Project (Social, Research or Creative Project)

  • Company Project

  • Internship

  • Bachelor Thesis

Career Perspectives

The Bachelor's programme "International Business Administration, Focus on Communication Management" provides fundamental knowledge about the economy and management while focussing on theoretical and practical aspects of the communication industry. This degree prepares professionals for the business and management challenges of the 21st century. They understand the relations in an international context and are prepared to work in a number of departments in different industries.

Start your career just after completing your degree
During their studies, students establish contacts with companies and create a professional network. So once they graduate they are able to start a career in a multinational corporation, a startup, an innovative medium-sized business, a consulting firm or a public institution.

Areas of work:

  • Corporate Communications
  • Communications Consulting
  • (Online) Marketing / Social Media Management
  • Public Relations and Media
  • E-Commerce
  • Event Marketing

Pursue a Master’s degree
The Bachelor of Arts in International Business Administration provides you with the ideal background to start a Master programme. In the English-speaking Master programmes Entrepreneurship and International Management at SRH, you have the opportunity to expand your knowledge and acquire the necessary qualifications for a leadership position or an academic career and a PhD.


Get your career started at SRH Hochschule Berlin and apply for our International Business Administration programme. Here you find information about admission requirements and your next steps towards studying at SRH.

You can start your studies at SRH Hochschule Berlin in the winter or summer semesters. We accept applicatons on a rolling basis so just apply online now. We will carefully review your application and invite you to our interview if your qualifications meet our Bachelor's study criteria. Applying is free of charge.

Admission requirements
Admission requirements vary according to the educational background and citizenship of candidates.

The basic requirements are:

  • General higher education entrance qualification (Abitur) or university of applied sciences entrance qualification (Fachhochschulreife)
  • personal/telephone interview 
  • Proof of English language proficiency

All applications are examined individually to determine if they meet the admission requirements.

Proof of language skills
The following English proficiency tests are accepted:

  • TOEFL 87 ibt
  • TOEIC Listening/Reading 785, Speaking 160, Writing 150
  • IELTS (academic) 6.5
  • CAE (grade A, B, or C)
  • CPE (grade A, B or C)
  • Pearson English Test Academic (PTE-A): 59 points

Candidates with professional training
Candidates with a completed professional training and several years of work experience must pass an eligibility test to be admitted to university.

Tuition fees and financing

Studying at SRH Hochschule Berlin is worth the investment. You benefit from high-quality education that will prepare you for the challenges of your dream job.

A degree from SRH Hochschule Berlin facilitates the entry into the job market. Excellent study conditions and comprehensive services help you focus on your studies.

Tuition fees

citizenshipOctober 2018 intake & April 2019 intake  October 2019 intake
EU/EEA€725 / month€750 / month
Non-EU/Non-EEA€780 / month€850 / month

Please note: The monthly tuition fees remain the same for the entire duration of the study programme.   

An additional enrolment fee of €250 is to be paid once at the start of the programme.  

Funding and scholarships
BAföG, scholarship programmes, grants, Germany Scholarship or study loans – there are several possibilities to finance your studies. What is the best option for you? Contact us so we can advise you and find the best solution.

There are many types of scholarships available. Find the best one for you. Further information about scholarships

Live and study in Berlin
Your studies are inspiring and interesting – and so is Berlin! Learn more. Berlin for students

Get ready for a successful career in international companies and agencies

The Bachelor's programme "International Business Administration, Focus on Communication Management" offers a complete business education that enables you to understand how the economy and commercial & public organisations work. There is a particular emphasis on the area of communication. The course provides theoretical and practical knowledge in core business areas such as economics, human resource management and law and puts a specific emphasis on Corporate Communications, PR and Marketing.

Topic areas
The Bachelor’s programme “International Business Administration, Focus on Communication Management” provides fundamental management knowledge and theoretical as well as practical knowledge in international communications. Students enhance their intercultural and international skills in company projects and internships.

Advantage: real work experience
During your studies at SRH Hochschule Berlin you get plenty of real business work experience. In study projects with lecturers and company representatives, you need to deal with relevant real-life issues. During your internship in a company, you already have the chance to make contacts within the industry.

Advantage: international orientation
SRH Hochschule Berlin is international. On our campus you will meet lecturers and students from over 75 nations! In terms of content, we also like to think international. During your studies, you can spend up to two semesters abroad in order to improve your intercultural and language skills.

Questions about the programme? Contact us.

Study Advisor

Dipl.-Üb. Gloria Thiller

University Administration

Student Welcome Service
Room H.115
Telephone +49 30 374 374 -155 Send an email

Study Programme Director

Prof. Dr. Anabel Ternès


Study Programme Director Int. Business Administration - E-Business; MBA Betriebliches Demografie- und Gesundheitsmanagenent, Managing Director International Institute for Sustainability Management (IISM)
Room S.102
Telephone +49 30 374 374-350 Send an email

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