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Study Programmes Bachelor International Business Administration, Focus on E-Business
International Business Administration, Focus on E-Business

Berlin Applications currently closed

International Business Administration E-BUSINESS, Bachelor of Arts

Business meets Internet: boost your international career in E-Business

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Your contact for this study programme

Gloria Thiller

You are passionate about topics such as Blogging, Cloud Computing and Data Mining? Your international career in the digital sector starts at SRH Hochschule Berlin. Learn the rules of success in the digital economy and how to apply them to advance your business. Be a part of the dynamic, world-renowned Berlin start-up community and follow the creation and development of new trends closely. SRH graduates start their career as valued experts in a fast-paced and prosperous industry.

Apply now Download info material

Your contact for this study programme

Gloria Thiller

  • Overview
All facts at a glance
Degree Bachelor of Arts (B. A.)
Credit Points

180 or 210 Credits

Duration of Study

6 or 7 semesters

Start Date

Winter Semester 2019/20 (October) - estimated

Study Type Full Time
Admission Requirements

General higher education entrance qualification (Abitur) or university of applied sciences entrance qualification (Fachhochschulreife); personal interview; and proof of English language proficiency.

Languages English
Foreign Expertise Module

only available when students start in the summer semester

Customize Your Studies

choose extracurricular modules at the other Berlin SRH universities and at the Dresden Campus

Mandatory Internship

Yes; 300 hours (8 weeks) in the 6th semester (for those starting in the winter semester)

Content, Objective and Course Structure

This E-Business degree provides a fundamental, general and modern background in management and applied technology . You acquire professional expertise and relevant theoretical knowledge. Students are able to strengthen their social skills in internships and company projects.

Knowledge, methods, experience and personality
Professional, social, methodological and practical skills: thanks to the newly developed curriculum, our study programme provides you with comprehensive qualifications. The international profile of our university and the intercultural character of our student body strengthen your personality. SRH offers you the ideal conditions to thrive in a multicultural world.

Module overview:

International Business Administration 

  • Introduction to Management
  • Introduction to Economics
  • International Economics and Business
  • Internal Accounting & Managerial Accounting
  • Organisational Behaviour and Human Resource Management
  • Marketing
  • Economic Policy
  • Corporate Finance
  • Innovation Management
  • Leading and Managing Organisations
  • Service and Quality Management
  • Law

E-Business Focus

  • E-Business and Entrepreneurship
  • Web-based Services, Cloud Computing & Programming
  • E-Business Cases
  • Business Planning and Business Model Generation
  • Creating Demands: Driving Growth Using Traditional, Social and Viral Marketing and Sales
  • Brand and Communication Management

Intercultural Skills and Scientific Methods

  • Personal Development (Time and project management, learning and presentation methods)
  • Social Competencies (Intercultural communication, conflict management, negotiation methods)
  • Foreign language (Spanish or German)
  • Academic Writing
  • Fundamentals of Mathematics
  • Statistics
  • Research Methods

Profile and Practice

  • Study Project
  • Internship
  • Bachelor Thesis
Career Perspectives

Graduates of the Bachelor’s programme “International Business Administration – Focus on E-Business” have the ideal qualifications for top positions in management and IT. They have a deep understanding of business and communication processes and are able to optimize them. They develop apps and new business approaches and supervise the introduction of new information systems. As specialists in a fast-growing and dynamic field of work, E-Business

Start your career just after completing your degree
During their studies, students establish contacts with companies and create a professional network. So once they graduate they are able to start a career in a multinational corporation, a startup, an innovative medium-sized business, a consulting firm or a public institution.

Areas of work:

  • Mobile communications or E-Commerce providers
  • Marketing and communication departments
  • E-Business and information management
  • Social Media and advertising agencies
  • Start-ups or venture capital companies

Pursue a Master’s degree
The Programme International Business Administration with focus on E-Business provides you with the ideal background to start a Master programme. In the English-speaking Master programmes Entrepreneurship and International Management at SRH, you have the opportunity to expand your knowledge and acquire the necessary qualifications for a leadership position or an academic career and a PhD.


Get your career started at SRH Hochschule Berlin and apply for our International Business Administration programme. Here you find information about admission requirements and your next steps towards studying at SRH.

You can start your studies at SRH Hochschule Berlin in the winter or summer semesters. We accept applicatons on a rolling basis so just apply online now. We will carefully review your application and invite you to our interview if your qualifications meet our Bachelor's study criteria. Applying is free of charge.

Admission requirements
Admission requirements vary according to the educational background and citizenship of candidates.

The basic requirements are:

  • General higher education entrance qualification (Abitur) or university of applied sciences entrance qualification (Fachhochschulreife)
  • personal/telephone interview
  • Proof of English language proficiency

All applications are examined individually to determine if they meet the admission requirements.

Proof of language skills
The following English proficiency tests are accepted:

  • TOEFL 87 ibt
  • TOEIC Listening/Reading 785, Speaking 160, Writing 150
  • IELTS (academic) 6.5
  • CAE (grade A, B, or C)
  • CPE (grade A, B or C)
  • Pearson English Test Academic (PTE-A): 59 points

Candidates with professional training
Candidates with a completed professional training and several years of work experience must pass an eligibility test to be admitted to university.

Tuition fees and financing

Studying at SRH Hochschule Berlin is worth the investment. You benefit from high-quality education that will prepare you for the challenges of your dream job.

A degree from SRH Hochschule Berlin facilitates the entry into the job market. Excellent study conditions and comprehensive services help you focus on your studies.

Tuition fees

citizenshipOctober 2018 intake & April 2019 intake  October 2019 intake
EU/EEA€725 / month€750 / month
Non-EU/Non-EEA€780 / month€850 / month

Please note: The monthly tuition fees remain the same for the entire duration of the study programme. 

An additional enrolment fee of €250 is to be paid once at the start of the programme. 

Funding and scholarships
BAföG, scholarship programmes, grants, Germany Scholarship or study loans – there are several possibilities to finance your studies. What is the best option for you? Contact us so we can advise you and find the best solution.

There are many types of scholarships available. Find the best one for you. Further information about scholarships

Live and study in Berlin
Your studies are inspiring and interesting – and so is Berlin! Learn more. Berlin for students

Business meets Internet: boost your international career in E-Business

Online marketing and mobile communications are drivers of innovation. As catalysts of a communications revolution, Internet and Social Media have given origin to a booming economic sector that attracts professionals from both the creative and the technical field. E-Business allows companies to control and improve their processes while reducing costs, time consumption and complexity. From production through to logistics and sales – almost every process can be planned and implemented digitally. What chances and risks does digitalization represent for companies, and what aspects must be taken into consideration to make the right decisions? The Bachelor’s programme focuses on the integrated use of different methods and technologies and encourages students to analyse and critically question new trends, turning them into successful digital business managers and trendsetters.

Topic areas
The Bachelor’s programme “International Business Administration, Focus on E-Business” provides fundamental management knowledge and theoretical as well as practical knowledge in the Areas of E-Business (E-Commerce, Online-Marketing, Mobile Business, Cloud Computing) and Social Media Management (Information and Community Management, Web 3.0, Social Business, E-Learning). Students enhance their intercultural and international skills in company projects and internships.

Advantage: real work experience
During your studies at SRH Hochschule Berlin you get plenty of real business work experience. In study projects with lecturers and company representatives, you need to deal with relevant real-life issues. During your internship in a company, you already have the chance to make contacts within the industry.

Advantage: international orientation
SRH Hochschule Berlin is international. On our campus you will meet lecturers and students from over 75 nations! In terms of content, we also like to think international. During your studies, you can spend up to two semesters abroad in order to improve your intercultural and language skills.

Questions about the programme? Contact us.

Study Advisor

Dipl.-Üb. Gloria Thiller

University Administration

Student Welcome Service
Room H.115
Telephone +49 30 374 374 -155 Send an email

Programme Director

Prof. Dr. Anabel Ternès


Study Programme Director Int. Business Administration - E-Business; MBA Betriebliches Demografie- und Gesundheitsmanagenent, Managing Director International Institute for Sustainability Management (IISM)
Room S.102
Telephone +49 30 374 374-350 Send an email

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"Marketing in Social Media Communities", Ian Towers