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Study Programmes Master M.A. International Management - Focus on Creative Leadership

Berlin Berlin School of Popular Arts

International Management - Focus on Creative Leadership
Master of Arts

Take part in our new interdisciplinary management programme

Request info brochure Apply to study SRH Berlin Virtual Info Session - SPECIAL Management & Hospitality programmes

Your contact for this study programme

Gloria Thiller

Our new programme aims to educate the next generation of managers - Business talents with global and creative mindsets who deal with different environments and unexpected changes.

"International Management - Focus on Creative Leadership" links cutting-edge international management theories with creative approaches. You acquire advanced management knowledge from a variety of areas including strategy and project management, law, finance, contract and risk management. Thanks to this variety you are able to evaluate businesses and find ways to develop companies.

During the programme you are based in Berlin, Germany’s creative and cultural hub. You get to experience the learning environments of two Berlin campuses – each with a different academic focus, one focused on business, the other one on the creative industries and popular arts.

The "Creative Leadership" focus equips you with expertise on how to manage companies in all business fields as well as creative businesses in areas such as arts, music, film or others within the creative industries. You learn how to apply creative leadership methods in your approach towards day-to-day business and know how to engage in new, more spontaneous, and more innovative ways of managing.

Apply now SRH Berlin Virtual Info Session - SPECIAL Management & Hospitality programmes Download info material

Your contact for this study programme

Gloria Thiller

SRH Berlin Virtual Info Session - SPECIAL Management & Hospitality programmes

  • Overview
All facts at a glance
Degree Master of Arts (M. A.)
Credit Points

120 Credits

Duration of Study

4 semesters

Start Date

Summer Semester (April) and Winter Semester (October)

Study Type Full Time
Admission Requirements

Bachelor’s degree or equivalent, proof of English language proficiency and successful participation in the selection process. The study programme is open for business students or non business students with or without professional experience. 

Languages English
Mandatory Internship

Yes, in the fourth semester

The English-speaking programme “International Management – Focus on Creative Leadership” deals with general management topics such as Global Strategies, Risk and Contract Management and Innovation and Project Management as well as arts-based management methods and techniques. Students get hands-on experience in internships and projects and get to strenghten their soft, networking and leadership skills. 

You get to implement marketing strategies and increase your knowledge on how to efficiently use digital business tools and technological innovation strategies. Creative industries organisations in particular need managers who are able to bridge, balance and negotiate between the world of business and the world of arts.

You are taught how to apply artistic methods such as storytelling, visual, musical or performative methods to your research. Your final thesis builds on creative methods or may use artful forms to communicate findings. These methods are also commonly applied to support change and innovation in organisations, and also help to enhance your own leadership personality.

While working on projects, you will generally improve your observation and communication skills and get to strengthen your negotiation, project management, intercultural and team-working skills. Equipped with a well-rounded management education that includes business and creative modules, you will become an expert who is able to work in a range of industries, professions and countries.

Knowledge, experience and personality

Professional, social, methodological and practical skills: our study programme provides you with comprehensive skills. Thanks to the skill- and project-based approach and the 5-week block structure you have the skills and experience that employers are looking for. The international profile of our university and the intercultural character of our student body strengthen your personality as well as your intercultural, communication and team-building skills.

SRH offers you the ideal conditions to thrive in a multicultural world. We strongly believe that acquiring and enhancing your diversity competence is a crucial part of your personal and professional growth. As part of this educational path we offer a range of intercultural events, excursions and language courses (German: beginner’s, intermediate and advanced level; Spanish and French: beginner’s level) which qualify you for the German or international job market.

Module Overview

1st Semester2nd Semester3rd Semester4th Semester
International Contractual Management Technological Foresight and Innovation StrategiesStrategic Network ManagementMaster Seminar / Artistic Research
Risk Management in Value CreationBusiness Model GenerationLegal Environment of International Business and Foreign TradeInternship in a creative business
Negotiation and Conflict ManagementCreative Company Project / Artistic MethodsRisk Management in FinancingMaster Thesis / Arts-based Resarch Project
Operations and Project ManagementDeveloping Managerial Skills II: Business SimulationLeadership and Global Strategic Management
Developing Managerial Skills I: Case StudiesInternational Marketing Management
Creativity & Innovation ManagementHuman Resource Management & Ethical Leadership
Entrepreneurial Skills - Mindset, Action & Reflection

Internship and Career Service

The curriculum includes an internship and industry projects so students get to apply their professional knowledge to real business issues. They gain insight into the challenges faced by international companies and cultural institutions and expand their professional network.

International Advisory Board

The primary purpose of the international advisory board is to counsel the programme director on developing a strong professional profile for the programme and keeping it up to date. Another task of the advisory board is to make suggestions for activities and events that will help students build their personal resumes and facilitate their entry into the job market. Finally, the board makes recommendations for further developments of the programme. The international advisory board has regular meetings at SRH Hochschule Berlin and additional experts, researchers, and administrators are frequently invited to these meetings.

Members of the Board

The Master programme “International Management” is the ideal stepping stone for an international career. The large variety of specialisations and the programme’s practical approach provide graduates with the best conditions to enter the job market upon graduation and to start a successful career.

Advance your career with a Master's degree
Our graduates are global citizens who work in high management positions in MNEs, small organisations or in the fast-paced startup scene.

Areas of work:

  • International Strategic Management
  • Business Development
  • Creative companies, organisations and networks
  • Management positions in international companies and the creative industries
  • Communications and Marketing

Pursue a doctor’s degree
The international Master’s degree does not only prepare you for leading management positions, but also for an academic career and a PhD.

Get your career started at SRH Hochschule Berlin and apply for our International Management programme. Here you find information about admission requirements and your next steps towards studying at SRH.

You can start your studies at SRH Hochschule Berlin in the winter semester. Just apply online now. We will check your application carefully and, if the documents are in order, invite you to an interview.

Admission requirements
Admission requirements vary according to the educational background and nationality of candidates.

The basic requirements are:

  • Bachelor’s degree or equivalent
  • Personal or telephone interview
  • Proof of English language proficiency. 

Applications of international candidates are examined individually to determine if they fulfil the admission requirements.

Proof of language skills
The following English proficiency tests are accepted:

  • TOEFL 87 ibt
  • TOEIC Listening/Reading 785, Speaking 160, Writing 150
  • IELTS (academic) 6.5
  • CAE (grade A, B, or C)
  • CPE (grade A, B or C)
  • Pearson English Test Academic (PTE-A): 59 Points
  • B2 First: 173

We are currently also accepting the following tests in times of Covid-19:

Studying at SRH Hochschule Berlin is worth the investment. You benefit from high-quality education that will prepare you for the challenges of your dream job.

A degree from SRH Hochschule Berlin facilitates the entry into the job market. Excellent study conditions and comprehensive services help you focus on your studies.

Tuition fees

EU/EEA (incl. Albania, North Macedonia, Switzerland)€800 / month
Non-EU/Non-EEA€6450 / semester

Please note: The monthly/semester tuition fees remain the same for the entire duration of the study programme.

An additional enrolment fee of €500 (EU/EEA students) / €900 (Non-EU/EEA students) is to be paid once at the start of the programme.

Funding and Scholarships
Information on financing options & scholarships can be found here.

Live and study in Berlin
Your studies are inspiring and interesting – and so is Berlin! Learn more. Berlin for students

Professors & lecturers

Questions about the programme? Contact us.

Study Advisor

Dipl.-Üb. Gloria Thiller

University Administration

Prospective Student Advisor
Room H.116
Telephone +49 6221 64 73 265 Send an email To profile


Prof. Dr. Brigitte Biehl


Studiengangsleiterin für den B.A. Creative Industries Management, M.A. International Management (Creative Leadership), Professorin für Medien- & Kommunikationswissenschaften | Direktorin des "Institut für Weiterbildung in der Kreativindustrie (IWK)
Telephone +49 30-2332066-19 Send an email To profile

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