Gaining insights from marketing analytics
In today’s data-driven economy a sound expertise in marketing intelligence is mandatory for success-oriented decision making. Managers who have a deep understanding of marketing analytics, big data and consumer behavior are in great demand.
Our new MBA programme prepares students for these current and future challenges in management and marketing.
Marketing Intelligence students benefit from an innovative, competence-oriented teaching approach that focuses on leadership and marketing expertise. The curriculum includes in-depth learning experiences that shape a broad understanding of marketing analytics to support marketing and management decision making.
Apart from traditional and marketing-focused management modules, our MBA students also get to train their soft, analytical, leadership and communication skills.
Thus, after finishing their MBA, they are prepared for the next step in their management career.
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|Duration of Study||
Summer Semester (April) and Winter Semester (October)
|Study Type||Full Time|
Bachelor’s degree or equivalent, proof of English language proficiency, proof of at least two years of work experience and successful participation in the selection process.
In a data-driven economy marketing intelligence is essential for companies’ success. The combination of management and marketing intelligence know-how enables graduates to raise their international profile, becoming sought-after candidates for top-level positions.
Based upon comprehensive economic knowledge, the curriculum is tailor-made for professionals who work at strategic positions in a company and who want to base their decisions on empirical analytics.
You learn how to apply consumer psychology and marketing analytics to effectively support your decision making. Students exchange ideas with classmates from around the world and get hands-on experience in statistical software, data analysis and interpretation of marketing data.
Thanks to the project- and skill-based approach of the MBA, Marketing Intelligence students get to strengthen the soft and hard skills that employers are looking for.
|1. Semester||2. Semester||3. Semester|
|Fundamentals in Management and Economics||Trust and Collaboration||Corporate Social Responsibility and Business Ethics|
|Strategic Management||Marketing Management||Elective II|
|Organisational Behaviour||Scientific Writing/Master's Seminar||Master's Thesis|
|Elective I||Applied Project/Internship|
|Marketing Intelligence I (Consumer Behaviour and Psychology, Marketing Strategy, Empirical Research)||Marketing Intelligence II (Consumer Buying Decision, Marketing Analytics, Consumer Insights)|
The MBA programme qualifies professionals to use empirical research to support their decision making on different levels. You not only learn to perform your own empirical studies, but you are also enabled to critically review and interpret marketing research results that are provided to you by other associations, such as market research institutes.
You can pursue a number of occupations after completing your MBA degree in Marketing Intelligence, such as
- Strategic Marketing Intelligence
- Digital Marketing Manager
- Marketing Research Manager
- Customer Insight Specialist
Get your career started at SRH Hochschule Berlin and apply for our MBA programme. Here you find information about admission requirements and your next steps towards studying at SRH.
You can start your MBA at SRH Hochschule Berlin in the summer and winter semester. Just apply online now. We will check your application carefully and, if the documents are in order, invite you to an interview. The participation in the interview is free of charge.
Admission requirements vary according to the educational background and citizenship of candidates. The basic requirements are:
- Bachelor’s degree or equivalent
- Personal/Phone interview
- Proof of at least two years of work experience
- Proof of English language proficiency.
All applications are examined individually to determine if they meet the admission requirements.
Proof of language skills
The following English proficiency tests are accepted:
- TOEFL 87 ibt
- TOEIC Listening/Reading 785, Speaking 160, Writing 150
- IELTS (academic): 6.5
- CAE (Grade A, B or C)
- CPE (Grade A, B or C)
- Pearson English Test Academic (PTE-A): 59 Points
- B2 First: 173
We are currently also accepting the following tests in times of Covid-19:
Studying at SRH Hochschule Berlin is worth the investment. You benefit from high-quality education that will prepare you for the challenges of your dream job.
A degree from SRH Hochschule Berlin facilitates the entry into the job market. Excellent study conditions and comprehensive services help you focus on your studies.
|EU/EEA (incl. Albania, North Macedonia, Switzerland)||€1,100 / month|
|Non-EU/Non-EEA||€7,200 / semester|
Please note: The monthly/semester tuition fees remain the same for the entire duration of the study programme.
An additional enrolment fee of €500 (EU/EEA students) / €900 (Non-EU/EEA students) is to be paid once at the start of the programme .
Funding and Scholarships
Information on financing options & scholarships can be found here.
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